Innovation Essay Example

Innovation Essay CREATIVITY REATIVITY Report produced for the EC funded project INNOREGIO: dissemination of innovation and knowledge management techniques by Dr Eleni Sefertzi J A N U A R Y 2 0 0 0 CREATIVITY 1 Contents 1 Description 1. 1 1. 2 1. 3 1. 4 1. 5 What is Creativity Objectives of Creativity Description /structure of the methodology /alternative solutions Expected results /benefits Characteristics of providers 2 Application 2. 1 2. 2 2. 3 2. 4 Where Creativity development has been applied Types of firms /organisations concerned Implementation cost Conditions for implementation Implementation Brainstorming Story boarding Lotus Blossom Checklists Morphological Analysis Mapping Process The Excursion Technique Computer-based creativity techniques Artificial Intelligence models of creativity Idea processors software Visualisation and graphical systems Spatial representation tools 4 Bibliographic references Annexes Table 1: Stimulus to extend perspective to approach a problem Table 2: Brainstormi ng Phases Table 3: Osborn’s Checklist Figure 1: Lotus Blossom sample INNOREGIO project Dr E. Sefertzi CREATIVITY 1 1. 1 DESCRIPTION What is Creativity There are many definitions of creativity. A number of them suggest that creativity is the generation of imaginative new ideas (Newell and Shaw 1972), involving a radical newness innovation or solution to a problem, and a radical reformulation of problems. Other definitions propose that a creative solution can simply integrate existing knowledge in a different way. A third set of definitions proposes that a creative solution, either new or recombined, must have value (Higgins 1999). A novel idea is not a creative idea unless it is valuable or it implies positive evaluation. Also, according to dt ogilvie (1998), imagination, which involves the generation of ideas not previously available as well as the generation of different ways of seeing events, is important to achieve creative actions. To combine this variety of definitions, we can say that creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem. It also involves motivation and emotion. Creativity â€Å"is a fundamental feature of human intelligence in general. It is grounded in everyday capacities such as the association of ideas, reminding, perception, analogical thinking, searching a structured problem-space, and reflecting self-criticism. It involves not only a cognitive dimension (the generation of new ideas) but also motivation and emotion, and is closely linked to cultural context and personality factors. † (Boden 1998). We will write a custom essay sample on Innovation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Innovation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Innovation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer According to Boden (1998), there are three main types of creativity, involving different ways of generating the novel ideas: a) The â€Å"combinational† creativity that involves new combinations of familiar ideas. b) The â€Å"exploratory† creativity that involves the generation of new ideas by the exploration of structured concepts. c) The â€Å"transformational† creativity that involves the transformation of some dimension of the structure, so that new structures can be generated. Creative thinking in a disciplined manner can play a real role in innovation. Creativity and innovation are normally complementary activities, since creativity generates the basis of innovation, which, in its development, raises difficulties that must be solved once again, with creativity†¦It is not possible to conceive innovation without creative ideas, as these are the starting point. † (European Commission 1998). Innovation results when creativity occurs within the right organisational culture. The right organisational culture is one that provides through creativity processes (creative techniques) the possibilities for the development of personal and group creativity skills. We can define creativity IMT as the establishment of skills by implementing creativity generation techniques. 1. 2 Objectives of Creativity Main objectives of a creative thinking process is to think beyond existing boundaries, to awake curiosity, to break away from rational, conventional ideas and formalised procedures, to rely on the imagination, the divergent, the random and to consider multiple solutions and alternatives (Candy 1997, Schlange and Juttner 1997). INNOREGIO project Dr E. Sefertzi CREATIVITY 3 The result of the creative thinking process is especially important for businesses. Managers and managerial decisions and actions, confronted with fast-changing and ambiguous environments in business, need to develop creative solutions and creative action-based strategies to solve problems, as they allow to increase understanding of problematic situations, to find multiple problems, to produce new combinations, to generate multiple solutions that are different from the past, to consider possible alternatives in various situations that could occur in the future and â€Å"to expand the opportunity horizon and competence base of firms† (dt ogilvie 1998). . 3 Description / structure of the methodology / alternative solutions Creativity is not an innate quality of only a few selected people. Creativity is present in everyone. It can be learned, practised and developed by the use of proven techniques which, enhancing and stimulating the creative abilities, ideas and creative results, help people to move out of their normal problem-solving mode, to enable them to co nsider a wide range of alternatives and to improve productivity and quality of work. Creativity is thus constructed as a learned ability that enables us to define new relationships between concepts or events, which seemed apparently unconnected before, and which results in a new entity of knowledge† (European Commission 1998). Knowledge and information are the basis for creativity. The scientific research is recently oriented towards the development of creativity as an educational process. Many studies show that creative abilities can be developed by the implementation of creativity techniques (see Mansfield, Busse and Krepelka 1978, Parnes and Brunelle 1967, Rose and Lin 1984, Taylor 1972). Concrete creativity supporting techniques, including also computer-based support tools (artificial intelligence models, computer software idea processors, information systems, etc. ), are developed to promote and generate creativity, to break fixed ideas, to stimulate imagination, as well as to define the conditions in which creativity takes place (the creative environment or climate). Using such techniques, a company aims to â€Å"incorporate the employees’ potential of creativity into the process of performance creation† (Bullinger 1999). There are numerous creative techniques, which are also classified in many ways (Higgins 1994). In general, a certain type of question or a certain area of application (such as marketing, product or service development, strategic and decision planning, design, quality management, etc. ) often calls for a certain type or a certain group of creativity techniques. The description of some well-known and basic techniques and their implementation procedure is presented in session 3. A classification for these techniques can be made between analytical techniques and intuitive techniques. Analytical techniques follow a linear pattern of thought or sequence of steps, such as the â€Å"5 Ws and H† technique (it asks the questions who, what, when, where, why, and how) and have better application for very specific, analytical questions (Higgins 1999). They stimulate different ways of organising known information and help approach problems from new angles (Miller 1987). Intuitive techniques are less structured techniques. They tend to skip steps in a sequence and tend to provide a whole answer all at once, such as the â€Å"wishful thinking† technique (based on ideal possibilities and solutions), and they are more appropriate for ill-defined questions (Higgins 1999). INNOREGIO project Dr E. Sefertzi CREATIVITY 4 Another classification can be made between techniques that are more appropriate to generate creativity in individuals, and techniques, which generate creativity in groups undertaken within work groups. Improving personal creativity for individuals involves enhancing the individual’s use of intuition and reducing mental blocks creativity, such as fear of failure. At the group level it requires team building and other efforts to enhance the use of group dynamics to achieve creativity and innovation† (Higgins 1996). However, this classification is not rigorous, since many group idea generation techniques can also be used by individuals. On the other hand, the individual and th e group are two main agents that always interact in the process of creativity in business and industrial innovation. Creativity is an attribute of the individual, though generally it can only be developed efficiently when it is tackled within a group of team. For this reason, most creative techniques are proposed and undertaken within the framework of specific work groups, within companies or other organisations† (European Commission 1998). A third classification might be between creative techniques that rely upon divergent thinking and techniques that rely upon convergent thinking. Divergent thinking is the generation and the free flow of ideas and it demands considerable discipline, which is aided by the introduction of rigorous techniques forcing divergence toward many alternatives. Convergent thinking, on the contrast, demands techniques of filtering and focus to identify the ideas that have a truly innovative value, to converge on an acceptable solution (Hall 1996). Divergent and convergent thinking are complementary phases of a procedure, since divergence helps forcing towards many alternatives and possible options before convergence on an appropriate solution. Fundamental concepts for all creative techniques are: †¢ The suspension of premature judgement and the lack of filtering of ideas. †¢ Use the intermediate impossible. †¢ Create analogies and metaphors, through symbols, etc. , by finding similarities between the situation, which we wish to understand and another situation, which we already understand. †¢ Build imaginative and ideal situations (invent the ideal vision). †¢ Find ways to make the ideal vision happen. †¢ Relate things or ideas which were previously unrelated. †¢ Generate multiple solutions to a problem. Main points to increase or encourage creativity in a company are: †¢ to be happy, to have fun †¢ keep channels of communication open †¢ trust, failure accepted †¢ contacts with external sources of information †¢ independence, initiatives taken †¢ support participatory decision-making and employees’ contribution †¢ experiment with new ideas 1. 4 Expected results / benefits Creativity, through the generation of ideas with value, is needed in order to solve concrete problems, ease the adaptation to change, optimise the performance of the organisation and best practice manufacturing, and change the attitude of the staff of the INNOREGIO project Dr E. Sefertzi CREATIVITY 5 organisation. Creative thought processes are also important at all stages in the RD process. Some expected results of the creativity process are: †¢ innovation through new product and process ideas †¢ continuous improvement of products or services †¢ productivity increase †¢ efficiency †¢ rapidity †¢ flexibility †¢ quality of products or services †¢ high performance 1. 5 Characteristics of providers The implementation of creative techniques within work groups, requires the assistance and advise of external consultants. One or two consultants, experts in creative techniques, is normally enough to undertake the implementation process in a company. His/hers job normally consists of presenting the different techniques and their application method, defining the problem to be studied for the participants, initiating and clarifying the rules of the technique, gathering the necessary data and information to approach the problem, stimulating the generation of ideas of participants, and evaluating the ideas before proceeding to put them in practice. Training of management staff by experts may also be very useful. Management staff must be trained to stimulate creativity in employees, to provide motivation, to facilitate a creative climate and to encourage the use of creative techniques. Managers can also be trained to implement creative techniques by themselves. 2 APPLICATION Creativity processes are used regularly by many private and public sector organisations of all sorts in manufacturing, services, banking, or construction companies. Big firms such as Xerox, ATT, Frito-Lay, as well as car manufacturing firms, software development firms, railroad pharmaceutical firms etc. , use creativity techniques to increase efficiency and quality, especially in their research, strategic planning and marketing departments. Small firms and innovative RD organisations, such as biotechnology companies (Arlington 1997), are also becoming to implement creative techniques in order to solve problems and to improve the use of skills, techniques and processes. Creativity techniques may be applied in almost any functional area of the company: strategic planning, corporate business strategy, product development, improvement of services, functional strategy, finance, human resources, marketing, management of collection of information, product design, software design, quality management, etc. 2. 1 Where Creativity development has been applied INNOREGIO project Dr E. Sefertzi CREATIVITY 6 Nearly all innovation management techniques that can be applied in companies (BPR, benchmarking, TQM, MRP II, employee involvement, marketing of innovation, etc. require also the implementation of creativity techniques. For example, in the Innovation Programme of DG XII of European Commission, besides other innovation management techniques, creativity techniques have been applied in the following IMT projects (see European Commission 1998): -INVENT (Pro. 006) Implementation of a Method for Targeted Economic-Oriented Research in SME Invention Management. IMPA CQT (Pro. 008) PARTNERS (Pro 010) Promotion of Innovation Management Techniques in the field of Sub-Contracting. IDEAS (PRO 017 Integrated Product Development Expertise Applied to SMEs. PRIISME (Pro 029) Promoting of IMTs in ISRAELI SMEs. Programme to Create New Activities in SMEs (Pro 045). MARKPRO (Pro 050) Implementation of Market Oriented Product Innovation in Danish SMEs 2. 2 Types of firms / organisations concerned Creativity techniques can be implemented by all firms and public organisations that confront with problem solving and focus on innovation in processes, products or services. In case where the implementation of creative techniques is focused on the support of personal creativity, such as to support individual designers work for new product development, or to support individual scientists work in the laboratory, very small firms or a person can implement creative techniques for individuals. In case where the company focus is to increase group creativity and to create environments where a collaborating team work creatively together, the firm must have at least 20 employees, including 3 members as management staff. 2. 3 Implementation cost The application of creativity techniques is a continuum process. Sessions of creativity within work groups normally take place at company facilities during normal hours and working conditions. The implementation of a creative technique includes the following costs: †¢ The fee of an external consultant for 4-7 days work for undertaking a session of creativity (preparation, application, evaluation). †¢ The cost of software packages developed for personal computers or workstations (if necessary). Hardware and equipment must permit to deal with network communications. Training cost (2-4 days) (if necessary). Cost: from 3000 to 7000 Euro. 2. 4 Conditions for implementation Concerning the implementation of creative techniques, some of them are easy to apply, while others need some infrastructure, experts, work teams, training, collection of INNOREGIO project Dr E. Sefertzi CREATIVITY 7 information, resources, etc. In this case, the assistance of an external consultant is required . Besides the support of external consultants, the company itself must encourage creative environment. This implies the participation of all workers in the concerns of the company, and an open and flexible attitude on the part of management. According to Higgins (1999) factors to encouraging the creative work climate are: †¢ A secure environment with minimal administrative interference. †¢ An organisational culture that makes it attractive and easy for people to discover and solve problems. †¢ Rewards for employee performance and enhancement of intrinsic motivation. †¢ Managerial willingness to take risks for creativity and innovation, as well as an open and flexible attitude on the part of management. Providing people with formal and informal training to enhance creativity. Important conditions for implementation of creative techniques within work groups in a company are also the existence of well-trained human resources, a clear strategic definition of the company and to focus on the core competencies of the company (European Commission 1998). For solving complex problems requiring input by many areas, i. e. marketing, engineering, design, the company would preferably be one employing multidisciplinary teams. 3 IMPLEMENTATION PROCEDURE As mentioned before, there is numerous creativity supporting techniques. The description, in an illustrative manner, of some well-known creative techniques for problem solving will be presented here. See also Annex, Table 1, the use of some stimulus that can extend perspectives to approach a problem. Brainstorming This is one of the best known and most used in the business world group based creativity process for problem solving. It is a method of getting a large number of ideas from a group of people in a short time. It can be used for generating a large number of ideas or solutions for well-defined strategic or operational problems, such as for engineering design processes. It forms also a basic framework or constitutes the initial phase for the implementation of many other groups based on creative techniques. Brainstorming sessions take place in a group of 6-10 people. The presence of a leader is necessary to stimulate the generation of ideas, as well as a preparation phase to gather the necessary data and information to approach the problem. A recorder writes the problem statement and the idea generated by the group on a white board. Several guidelines for brainstorming are available, such as suspend judgement, free wheel, quantity, and crossfertilise. The whole process takes normally one hour and can be conducted through several stages. The session begins with stating the problem and calling for solutions by the leader. The following stages can be: restate the problem in the form of â€Å"How to†¦Ã¢â‚¬ , select a basic restatement and write it down as â€Å"In how many ways can we†¦Ã¢â‚¬ , warm-up session, brainstorming, and identify wildest idea. An evaluation method is additionally used for to identify the ideas that have a value for implementation. The four basic rules of brainstorming are: a) no criticism and no prior judgement of any idea, b) all ideas, INNOREGIO project Dr E. Sefertzi CREATIVITY 8 even the absurd, are welcome, c) quantity has value, the more ideas the better, if a large quantity of ideas is generated, then the idea pool very likely would contain high-quality ideas, d) sharing and combining ideas, and constructing ideas based on those developed by other members of the group for producing new ideas. See: Osborne (1963), Rawlinson (1981), Chen (1998), Higgins (1996), European Commission (1998). See also Annex, Table 2: Brainstorming phases. A special type of brainstorming tool is PMI in which the participants are directed to brainstorm the Plus points, then the Minus points and finally the Interesting points (De Bono 1992, 1993). Related to brainstorming, which is characterised by verbal communication, is also the hand-written communication as a brain-writing technique. The process is that ideas generated by individuals are written down on a piece of paper, and then exchanged and combined with those of the other individuals in the group. Written ideas are circulated and read by the other participants in the group each of whom, in turn, write down new ideas. A variation of this hand-written communication is the 6-3-5 method in which each of the 6 participants in the group generates and writes 3 ideas related to the problem on a piece of paper in 5 minutes. After 5 minutes, each participant passes the piece of paper to the person on the right, who reads it and adds 3 new ideas in 5 minutes. The process continues until each participant gets the original piece of paper back (European Commission 1998). Electronic brainstorming is also a hand-written communication technique, which employ computerised programs to achieve brainstorming. Story boarding It is a creativity technique for strategic and scenario planning based on brainstorming and used mainly by groups. It requires a leader, a secretary and takes place in a group of 8-12 people. The leader arranges the ideas generated by brainstorming in a logical order on a white board creating a story. This technique allows identify the interconnections of ideas and how all the pieces fit together. It can be used to identify issues, problems, solve a complex problem and determine ways to implement solutions. The story boarding process includes four phases: a) planning, b) ideas, c) organisation and d) communication. Each phase includes a creative session (it takes 45 minutes) and a critical session, in which participants critique their story board. †¢ The planning phase begins with the problem definition or the issue being examined the topic header. Purpose header, a miscellaneous column and other, normally 1012, headers (column titles) are laced and brainstormed in order to give Ideas and then items, which are listed under the headers (the purpose header is listed first). †¢ The second phase the ideas board, is to take one column from the planning board, which becomes the topic header and the items of that column become headers of new ideas. †¢ In the third phase the organisation board, participants identify who is responsible for implementing chosen solutions , what has to happen, and when. †¢ In the last phase the communication board, participants identify who must communicate with for all of the events identified in the organisation board to take place. Through the process, visual graphics to summarise or present relevant points are presented by the leader. These might be strategic models, places or things (Higgins 1996). INNOREGIO project Dr E. Sefertzi CREATIVITY 9 Lotus Blossom This technique can also be used in scenario planning and is very useful for forecasting strategic scenarios. It is designed for groups and is used to provide a more in-depth look at various solutions to problems. It begins with a central core idea surrounded by eight empty boxes or circles. Using brainstorming, eight additional ideas (solutions or issues) are written in these boxes. In the next step, each of these eight ideas becomes the core of another set of eight surrounding empty boxes, which are filled in by new ideas using brainstorming. The process continues until a satisfactory solution or a sufficient number of ideas have emerged (Higgins 1996). See Annex, Figure 1: Lotus blossom sample. Checklists This creative technique is used mainly for product improvement or modification. It involves applying a series of words, verbs, adjectives or phrases contained in checklists or tables to an existing product or service or its attributes. Osborn’s Checklist is the best known and includes the verbs: put to other uses, adapt, modify, magnify, minify, substitute, rearrange, reverse and combine. Each verb contains also an expanded definition in the form of questions. For example, the description of the verb substitute is: Who else instead? What else instead? Other ingredient? Other material? Other process? Other power? Other place? Other approach? Other tone of voice? (Osborn 1963). The method is to apply each of the verbs and its expanded description to a product or service. See Annex:, Table 3: Osborn’s checklist). Another checklist technique is Van Gundy’s PICL (product improvement checklist). Used in the same way as Osborn’s list, gives many options containing 792 words, both standard and unique, that can be applied to existing products or services, and 102 stimulation questions (Van Gundy 1988, 1993). Morphological Analysis This method is another product improvement technique, permitting the in-depth analysis of products or processes. It involves applying a set of words to an item another set of words. Normally, one set of words is verbs and the other set are attributes of the product. Another way is that one set of words would be components of the product (breaking the product down into its parts) and the other set of words would be alternative solutions. The method is to combine each word of one set with each word of the other set. These two sets of words result in a two-dimensional matrix. A three dimensional matrix can be created by adding a third list of factors. The difficulty of this technique is the large number of ideas deriving of the multiple combinations that can be made (Higgins 1996, European Commission 1998). Mapping Process The use of maps is particularly useful in strategic management thinking in organisations, helping to organise discontinuities, contradictions or differences, and bring pattern, order and sense to a confusing situation, acting as a spatial representation of a perspective. There are many forms of mapping, including computer-based tools to support mapping: †¢ Mind Mapping It is an individual brainstorming mapping technique designed by Tony Buzan. It begins with a central focal point, a problem, an object, a name or issue, written in INNOREGIO project Dr E. Sefertzi CREATIVITY 10 the centre of a piece of paper with a circle around it. Each major facet of the problem or the solution to the problem originating from the central idea is then brainstorming in order to generate new ideas. Each of those ideas are then written on lines drowned outward from the circle. The next step is to brainstorm those ideas in order to identify issues related to the problem, or solutions that are written on smaller lines that are drowned on the prime lines forming a branch. Additional perspectives such as implementation factors or further definition of the solutions could go on those lines. One branch may also be chosen in order to develop a whole new mind map based on that branch. When a mind map is completed, its possible interrelations and possible multiple appearances of issues, and its overall meaning in the context of the problem must be examined (Buzan 1983). †¢ Mapping for generate collective creativity The use of maps to support collective creativity is a more complicate process. It is necessary to introduce appropriate maps into a suitable type of organisation that would preferably be one employing multidisciplinary teams. It is also important that the participants find the maps useful for organising and planning their work. The mapping process usually involves three phases: 1st phase starts with a brainstorming exercise in order to initiate a discussion around the problem or the product. Normally, the participants are asked to mention all aspects they regard as relevant to the problem to be dealt with. During this process a large number of visual references are used to elicit the perspectives of the members with regard to the potential new concept. It is emphasised to the participants that the maps are intended to enrich the conversation, and should not be perceived as representations of the concept itself, but more as the semantic terrain or space, which covers all potential strategies. The knowledge elicited is discussed, and in about 2 hours is organised and structured by the participants into a map that intuitively understand. This map is the initial cognitive map, which describes all the problematic areas in brief outlines. In the 2nd phase of the process, which serves to expose the individual participants’ perspective both to themselves and to the other members of the group, the participants discuss the values that they associate with a very large range of objects and images. A number of these images are then selected that are considered to metaphorically represent potential aspects of the product strategy. In the 3rd phase, these images and appropriate annotations are arranged in a twodimensional space, positioning the images depending upon how the values of these objects relate to one another. In doing this, the group is mapping out a terrain constituted by the differences between the images, expressing the range of different product strategies open to the group (Fentem, Dumas McDonnell 1998). For creating maps, many software applications are available (see further down in computer-based creativity techniques). The Excursion Technique Is a very useful technique for forcing a group to have new thought patterns to formulate strategies. The process involves five steps (see Higgins 1996): In the 1st step the excursion the consultant asks participants to take an imaginary excursion to a physical location (a museum, a jungle, a city, another planet, etc. ), which INNOREGIO project Dr E. Sefertzi CREATIVITY 11 has nothing to do with the real problem. After the excursion each participant writes down 8-10 images, which he/she saw during the journey (things, people, places or items) in the 1st of 3 columns. In the 2nd step, the consultant asks participants to draw analogies or express relationships between what they saw on the excursion and the problem as defined, and to write them in the column 2 next to each of the items identified in the first column. In the 3rd step, participants are asked to determine what solutions to their problems are suggested by the analogies or the relationships in column 2, and write them in column 3 beside the items and analogies identified in the other columns. In the 4th step, participants share their xperiences from the excursion: what they saw, their analogies and their solutions. In the 5th step, as with brainstorming, participants may discuss on each other’s ideas. Eventually the leader helps the group come to a common solution or a set of solutions to the problem. Computer-based creativity techniques Computer-based supporting techniques to stimulate the human creative process have an immediate and pragmatic aim, which is the implementation of computational models (computer software) for generate and organise ideas for creative work. They are used more frequently in research planning, product design, knowledge acquisition, decisionmaking, motivation, etc. We can distinguish groups of computerised creativity techniques, such as AI models, Idea Processors systems and visualisation and graphical systems. AI (artificial intelligence) models of creativity AI deals with solving non-quantified, unstructured problems. Its task is about knowledge representation and reasoning and to built intelligent, rational, and autonomous agents. Current AI models of creativity involve different types and appropriate techniques of supporting the generation of new ideas. According to Margaret Boden (1998), in respect to the three types of creativity, there are also three main types of computer models that involve: a) The stimulation of the combination of ideas, mainly by using analogies in the sense that associated ideas shares some inherent conceptual structure. b) The exploration of structured concepts, so that novel and unexpected ideas result. It requires considerable domain-expertise and analytical power to define the conceptual space and to specify procedures that enable its potential to be explored. ) The transformation of a problem, so that new structures can be generated which could not have arisen before. New solutions to a problem can be created with transforming a problem into a new problem, solve the new problem and then adapting the solution back to the original problem. AI employs symbolic approaches for creative problem solving and includes stimulus such as heuristics, search, weak methods, knowledge representation and reasoning to fa cilitate problem structuring and idea generation. The focus of AI creativity techniques in the form of computerised programs, is to help users to take a fresh look at roblems by guiding what may be a user’s otherwise undisciplined intuition through a series of INNOREGIO project Dr E. Sefertzi CREATIVITY 12 problem-solving exercises, and to think in non-linear et non-logical ways. The main advantage of computerised, guided problem solving is that the programs prompt a user for ideas in a thorough manner. Recent programs of AI include also knowledge-based approaches, using large-scale databases and narrative systems (Chen 1998). AI researches have also developed efficient search algorithms for problem solving. Some AI programs of creativity are: The Copycat program that looks for analogies between alphabetic letter-strings (Hofstadter, FARG 1995, Mitchell 1993). The EURISKO program a transformational system with also an exploratory process that can be applied to a wide range of domains. The AARON program for exploring line drawing in particular styles and colouring (McCorduck 1991). The BACON program of exploratory AI-creativity designed to model scientific discovery (Langley, Simon, Bradshaw and Zytkow 1987). Idea Processors software Idea processors have a close relationship with artificial intelligence and use many artificial intelligence techniques. Idea processors are normally software packages developed for personal computers or workstations. They are used for idea generation and organisation in some specific stages of problem solving acting as knowledge-support systems (Chen 1998). In order to assist the human thinking, idea processors usually perform extensive search in large databases, knowledge bases, or text bases. For many idea processors the electronic brainstorming is the most important technique to generate ideas. The use of computer programs helps to de-structure and then to restructure thinking in a different way. The Idea Generator Plus program provide seven components to the user, that permit to go through a step-by-step problem analysis and solution finding process: examine similar situations, examine metaphors, examine other perspectives, focus on goals, reverse the goals, focus on the people involved, and make the most of the ideas (Nirenberg 1985). In another program, the IdeaFisher, using hypertext databases from Fisher Idea Systems Inc. , all entries in the database are cross-referenced by concept and association. It uses a giant cross-referenced text base of words and phrases representing concepts and images enhanced by a series of questions (see also spatial hypertext systems). The program also allows to generate new ideas based on combination of words by creating a list of people, animals, verbs, adjectives and phrases that are associated with the combination of two words that a user choose. Some other programs related to an idea processor are: The Ideatree system with an exploratory focus, linking laterally or hierarchically concepts that exist into the idea-boxes of the program. The Emergent Media Environment (EME), an interactive computer system that integrates facilities for supporting the generation, collection, organisation and presentation of ideas and advises about the divergence and convergence of the ideas. The GENI (GENerating Ideas) experimental system incorporates a variety of techniques to assist in making different types of connections: internal connections (between elements of the focal problem itself) and external connections (between the focal problem and external factors). INNOREGIO project Dr E. Sefertzi CREATIVITY 13 There are also many idea processors programmes available on the Internet (most of them are commercial products) including the following: http:/ideaprocessor. citi. doc. ca http:/www. maxthink. com http:/www. ozemail. com. au http:/www. inspiration. com http:/www. signet. com. sg/axon2000 Visualisation and graphical systems Computer support methods, such as visualisation of data and graphical techniques for marking up visual phenomena and expressing knowledge about data in rule form, are also available. Visualisation of data and graphical techniques are very important to support creativity. They involve working with visual data such as images, drawings, sketches, diagrams, charts, graphs, graphical objects, that are specific to the domain, and they take the form of expressing ideas and concepts through sketching, annotation and examining multiple or alternative views of the same data, all of which varies according to the domain of interest. There are many such systems giving various opportunities to the users. A visualisation system, the Inspiration (from Inspiration Inc. ) provides a blank canvas in which the user can quickly record and arrange ideas as they occur and allows a visual approach to organising thoughts. The system can also change the relationship between ideas and connect related ideas by dragging kinks between them to create a graphical map of the users thinking. Another visualisation system is Axon 200 used for creating complex flowcharts or concept diagrams and describes how different factors or events influence each other. It uses checklists and visual attributes such as colour, shape, size, scale position, depth, link and icon. It also creates relationship diagrams, which allow the user to represent multiple relationships between various visual objects on the screen (Chen 1998). Visualisation systems are also very important in design such as the Speech Knowledge Interface (SKI) system that support rapid graphical interaction with visual images, the Vehicle Packager Knowledge Support System (VPKSS) that aids designers at the conceptual stage of the design process (Candy 1997). Spatial representation tools In relation with visualisation systems, there are also computer-based tools, such as computer-based information and communication systems, for supporting representations and creating cognitive maps in two-dimensional spaces. Some representations use a specific notation, others use spatial proximity to indicate the relationship between objects (usually words relating to concepts) in the spaces, and others, used in marketing and design departments called â€Å"mood boards†, use collections of images as metaphors that reflect the quality aspects of the product strategy (Fentem, Dumas and Mcdonnell 1998). †¢ Kelly Repertory Grid technique is a knowledge elicitation tool used in the marketing, management and expert systems development. It analyses data using principal components analysis (PCA) software and produces a map by plotting the INNOREGIO project Dr E. Sefertzi CREATIVITY 14 first two components. The map produces a spatial positioning of text with respect to dimensions that are significant or correspond to the personal constructs that the participant member uses to categorise and evaluate the world (Kelly 1955). An Internet version of this tool is Webgrid. Available at http://www. cpsc. ucalgary. ca/ †¢ Spatial Information Systems These systems have been designed to support creativity by mapping objects (concepts, text objects, design requirements and parameters) into two-dimensional spaces, using various combinations of ‘knowledge processing’ and multivariate statistical analysis techniques. Users can also select an area of this space and to create a new space by reprocessing using principal components analysis (PCA) only the data associated with the objects lying within this subspace (Fentem, Dumas and Mcdonnell 1998). For example, one of these systems searches research papers for the frequency of certain keywords and uses a type of PCA to analyse the results of this search and represent these keywords and the papers within a common twodimensional space (Sugimoto, Hori, Ohsuga 1996). Another system named En Passant 2 stores researcher’s notes and triggers to recall and to reconsider. The users can browse their notes and view relations among them interactively (Aihara, Hori 1998). Spatial hypertext systems These systems have been designed for the â€Å"exploration of alternative structures for content, and applications in which the domain structure is not well understood at the outset, or changes during the course of a task†. In spatial hypertext, the links between nodes are conveyed implicitly by arranging the nodes in the space. â€Å"Nodes appear in different contexts through multiple spatial references to the same underling content† (Marshall and Shipman 1995). The users are presented with a window that acts as a work- space in which they organise their material. The nodes arranged in the space represent links to familiar objects such as documents, images, comments, and links to WWW hypertext pages, plus more unique structures known as ‘composites’ and ‘collections’. Marshall and Shipman’s VIKI spatial hypertext system, for example, was designed to support new product development, helping teams to make sense of the many diverse kinds of business-related material relevant to the new product, by assisting them in arranging it spatially. †¢ 4 BIBLIOGRAPHIC REFERENCES (1) Aihara, K. , Hori, K. (1998), â€Å"Enhancing creativity through reorganising mental space concealed in a research notes stack†, Knowledge-Based Systems, No. 11, pp. 469-478. Arlington, S. (1997), â€Å"Accelerating drug discovery: creating the right environment†, Drug Discovery Today, Vol. 2, No. 12, pp. 547-553. Boden, M. A. (1998), â€Å"Creativity and artificial intelligence†, Artificial Intelligence, No. 103, pp. 347-356. Bullinger, H. J. (1999), â€Å"Turbulent times require creative thinking: new European concepts in production management†, Int. J. Production Economics, No. 0-81, pp. 9-27. Buzan, T. (1983) Use Both Sides of Your Brain, Dutton, New York. (2) (3) (4) (5) INNOREGIO project Dr E. Sefertzi CREATIVITY 15 (6) (7) (8) (9) (10) (11) (12) (13) (14) (15) Candy, L. (1997), â€Å"Computers and creativity support: knowledge, visualisation and collaboration†, Knowledge-Based Systems, No. 10, pp. 3-13. Chen, Z. ( 1998), â€Å"Toward a better understanding of idea processors†, Information and Software Technology, No. 40, pp. 541-553. De Bono, E. (1992), Serious Creativity, Harper Collins, London. De Bono, E. (1993), De Bono’s Thinking Course, Facts and on File, New York. t ogilvie (1998), â€Å"Creative action as a dynamic strategy: using imagination to improve strategic solutions in unstable environments†, Journal of Business Research, No. 41, pp. 49-56. European Commission (1998), Innovation Management Techniques in Operation, European Commission, Luxembourg. Fentem, A. C. , Dumas, A. , McDonnell, J. (1998), Knowledge-Based Systems, No. 11, pp. 417-428. Hall, D. J. (1996), â€Å"The role of creativity within best practice manufacturing†, Technovation, Vol. 16, No. 3, pp. 115-121. Higgins, J. M. (1996), â€Å"Innovate or evaporate: creative techniques for strategists†, Long Range Planning, Vol. 9, No. 3, pp. 370-380. Higgins, J. M. (1994), 101 Creative Prob lem Solving Techniques: the Handbook of New Ideas for Business, The New Management Publishing Company, Florida. (16) Higgins, L. F. (1999), â€Å"Applying principles of creativity management to marketing research efforts in high-technology markets†, Industrial Marketing Management, No. 28, pp. 305-317. (17) Hofstadter, D. R. , FARG (1995), Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought, Basic Books, New York. (18) Kelly, G. A. (1955), The Psychology of Personal Constructs, Norton. (19) Langley, P. , Simon, H. A. , Bradshaw, G. L. and Zytkow, J. M. (1987), Scientific Discovery: Computational Explorations of the Creative Process, MIT Press, Cambridge, MA. (20) McCorduck, P. (1991), Aaron’s Code, W. H. Freeman, San Francisco, CA. (21) Mansfield, R. S. , Busse, T. V. and Krepelka, E. G. (1978), â€Å"The effectiveness of creative training† Review of Educational Research, Vol. 48, No 4, pp. 517-536. (22) Marshall, C. C. , Shipman, F. M. (1995), â€Å"Spatial hypertext: designing for change†, Communication of the ACM, Vol. 38, No. 8, pp. 88-97. (23) Miller, W. (1986), The Creative Edge, Addison-Wesley, Reading, MA. (24) Mitchell, M. 1993), Analogy-Making as Perception, MIT Press, Cambridge, MA. (25) Newell, A. and Shaw, J. C. (1972), â€Å"The process of creative thinking†, in A. Newell and H. A. Simon (eds), Human Problem Solving, Prentice Hall, Englewood Cliffs, NJ, pp. 144-174. (26) Nirenberg, G. (1985), The Idea Generator, Experience in Software, Berkeley, CA. (2 7) Osborne, A. F. (1963), Applied Imagination: Principles and Procedures of Creative Thinking, 3rd ed. , Scribner, New York. (28) Parnes, S. J. and Brunelle, E. A. (1967), â€Å"The literature of creativity†, Journal of Creative Behavior, Vol. 1, No 1, pp. 52-104. (29) Rose, L. H. and Lin, H. T. 1984), â€Å"A meta-analysis of long-term creativity training programs†, Journal of Creative Behavior, Vol. 18, No 1, pp. 11-22. (30) Rawlinson, J. G. (1981) Creative Thinking and Brainstorming, Gower, UK. (31) Schlange, L. E. , and Juttner, U. (1997), â€Å"Helping managers to identify the key strategic issues†, Long Range Planning, Vol. 30, No. 5, pp. 777-786. INNOREGIO project Dr E. Sefertzi CREATIVITY 16 (32) Sugimoto, M. , Hori, K. , Ohsuga, S. (1996) â€Å"A system to visualise different viewpoints for supporting researches’ creativity†, Knowledge-Based Systems, No. 9, pp. 369-376. (33) Taylor, C. W. (1972), â€Å"Can organisations be creative, too? , in C. W. Taylor (ed. ), Climates for Creativity, Pergamon Press, New York, pp. 1-15. (34) Van Gundy, Jr. A. B. (1988), â€Å"Product improvement check list†, New Product Development Newsletter, New Jersay. (35) Van Gundy, A. B. Jr. (1993), Techniques of Structured Problem Solving, Chapman Hall, London. INNOREGIO project Dr E. Sefertzi CREATIVITY 17 Annexes Table 1: Stimulus to extend perspectives to approach a problem †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ List the elements that would bring on success. List the elements that we visualise as failure. Visualise success seen from the viewpoint of fifty years from now. Visualise success seen from the perspective of one hundred years ago. Look for impossible and desirable ideas. Create analogies with other things that have been successful. Imagine and write down ideas that are wild, illegal, crazy, etc. Insert the problem from its present scenario to a totally different scenario. Return from the fantasy scenario to the present scenario and try to associate the ideas generated in the fantasy scenario, with ideas that might apply to the real problem. Imagine what people we admire would say. Search for pairs of ideas that are apparently unconnected and that can be associated by a third. Imagine that everything exists and all we have to do is find it. Change the level on which the problem is approached. Source: European Commission, Innovation Management Techniques in Operation, European Commission, DG XIII, Luxembourg, 1998. Table 2: Brainstorming Phases Phase Orientation Preparation Warm-up Production of ideas Application Define the problem to be studied for the participants, clarify the rules of the game. Gather data and information necessary to approach the problem in an efficient manner. Carry -out the exercise: redefine a problem different from the one to be studied, experiment with it for a few minutes. Generate the maximum of ideas without prior judgement always ask â€Å"what else† quantity of ideas is quality no limits no criticise modify other’s ideas to produce new ones. Let the subconscious work. Gather the ideas generated analyse them work with logical thinking. Evaluate the ideas gathered and analysed develop and combine them before proceeding to put them in practice. Incubation Syntheses Evaluation Source: European Commission, Innovation Management Techniques in Operation, European Commission, DG XIII, Luxembourg, 1998. INNOREGIO project Dr E. Sefertzi CREATIVITY 18 Table 3: Osborn’s Checklist Question Put to other uses? Adapt? Description New ways to use as is? Other uses if modified? What else is like this? What other idea does this suggest? Does past offer parallel? What could I copy? Whom could I emulate? New twist? Change meaning, colour, motion, sound, odour, form, shape? Other changes? What to add? More time? Greater frequency? Stronger? Higher? Longer? Thicker? Extra value? Plus ingredient? Duplicate? Multiply? Exaggerate? What to subtract? Smaller? Condensed? Miniature? Lower? Shorter? Lighter? Omit? Streamline? Split up? Understate? Who else instead? What else instead? Other ingredient? Other Material? Other process? Other power? Other place? Other approach? Other tone of voice? Interchange components? Other pattern? Other layout? Other sequence? Transpose cause and effect? Change pace? Change schedule? Transpose positive and negative? How about opposites? Turn it backward? Turn it upside down? Reverse role? Change shoes? Turn tables? Turn other cheek? How about a blend, an alloy, an assortment, an ensemble? Combine units? Combine purposes? Combine appeals? Combine ideas? Modify? Magnify? Minify? Substitute? Rearrange? Reverse? Combine? Source: J. M. Higgins, â€Å"Innovate or evaporate: creative techniques for strategists†, Long Range Planning, Vol. 9, No 3, pp. 370-380, 1996 (reprinted from Alex Osborn, Applied Imagination, Charles Scribner’s Sons, Inc. , New York). Figure 1: Lotus blossom sample INNOREGIO project Dr E. Sefertzi CREATIVITY 19 1 by packaging 4 smaller / bigger 6 other material 2 by design A product differenti ation 7 change color 3 other uses 5 plus ingredient 8 change meaning A product differentiati on D lower cost F supply flexibility B product quality core idea: increase product consumption G product credibility C customer needs E service quality H competitors product strategies B C D E F G H INNOREGIO project Dr E. Sefertzi

Spanish Verbs Meaning to Begin

Spanish Verbs Meaning to Begin Spanish has two everyday verbs that can be used for to begin or to start: empezar and comenzar. They usually can be used interchangeably. Although empezar is more common than comenzar, comenzar doesnt come across as conspicuously formal like its English cognate, commence. Both empezar and comenzar are conjugated irregularly. Correct Way to Use Empezar and Comenzar To say to begin to do something, you can use either of the verbs followed by the preposition a and an infinitive: El web empieza a generar dinero. The website is beginning to generate money. ¿A quà © hora empezà ³ a nevar? At what time did it begin to snow?Cuando llegamos a Quito, comenzaba a llover. When we arrived at Quito, it was beginning to rain.Uruguay comienza a estudiar la produccià ³n de energà ­a nuclear. Uruguay is beginning to study the production of nuclear energy.Empiezo a pensar por ti mismo. I am beginning to think just like you.La inflacià ³n va a empezar muy pronto a bajar. Inflation is going to begin to drop very soon. Each verb can stand by itself without an object: La lluvia empieza a caer ms y ms fuerte. The rain is beginning to fall harder and harder.El mitin comenzà ³ finalmente a las 10 de la noche. The meeting finally began at 10 p.m.Bueno, pues sà ­, empezamos con esto. Good, then, lets get started with it. (Literally, with this.)La boda comenzar a las 12:30 hora local. The wedding will begin at 12:30 local time. When either verb is followed by a gerund, it often has the meaning of to begin by or to start out: Empezà ³ estudiando en el taller del escultor famoso. She started out studying in the famous sculptors studio.Comencà © trabajando 10 horas por dà ­a como limpiadora de casa. I started out working 10 hours per day as a housecleaner.Empezamos corriendo juntos el primer kilà ³metro. We begin by running the first kilometer together. Although probably not as common as in English, the two verbs can also take direct objects to indicate what is getting started: Tiene muchos consejillos para comenzar un negocio. He has many tips for starting a business.La ciudad empezà ³ la reparacià ³n de la calles en abril. The city began the street repairs in April. Other Verbs for To Begin As just shown, you often can use the verbs to refer to beginning an activity with the activity as the object of the verb. But it is also common to use the verb emprender for that purpose. Emprender is especially common when referring to the beginning of travel. No quiere emprender la tarea sin ayuda. He doesnt want to do the task without help.Dentro de unos minutos emprendo el viaje. Within a few minutes I begin the trip.Emprendieron el reto de construir un proyecto conjunto. They began the challenge of building a project together.Emprendà ­ el vuelo en direccià ³n hacia donde el sol se pone. I began the flight in the direction of the sunset. The verb originarse often translates to begin when it is used to mean to originate: El problema se originaba cuando navegaba ciertas pginas web. The problem started when I was going to certain web pages.La crisis econà ³mica mundial se originà ³ en EEUU. The world economic crisis began in the U.S. Use of Verb Tense To Indicate Beginning Often, when speaking of events in the past, the preterite tense is used in preference to the imperfect to indicate that an activity began. A form of begin isnt necessarily used in translation, however. A common example is the verb conocer, which often means to know a person. The difference between Conocà ­a a Katrina and Conocà ­ a Katrina is roughly the difference between I knew Katrina and I began to know Katrina. Typically, the second sentence would be translated as I met Katrina. Other examples: Yo tenà ­a calor. (I was warm.) Tuve calor. (I began to be warm. I got warm.)Ella sabà ­a la verdad. (She knew the truth.) Supo la verdad. (She began knowing the truth. She found out the truth.) This concept is further explained in the lesson on using the past tense with certain verbs.

Common, Mutual, and Reciprocal

Common, Mutual, and Reciprocal Common, Mutual, and Reciprocal Common, Mutual, and Reciprocal By Maeve Maddox A reader objects to the expression â€Å"a mutual friend†: I don’t care if Dickens did write a novel called Our Mutual Friend. Using â€Å"mutual† to describe a friend you didn’t know was also a friend of someone else is a misuse of the word. Mutual and reciprocal both mean, â€Å"directed toward each other.† For example, a â€Å"mutual admiration society† is a group of people who admire one another. â€Å"Mutual enemies† are people who hate one another. By the same token, â€Å"mutual friends† are people who reciprocate friendly feelings toward one another. Many speakers- perhaps most- use the phrase â€Å"mutual friend† in the following context: Sam is Joe’s friend. Sam is also Gloria’s friend. Joe and Gloria are friends, but they don’t know that Sam is a friend to both. One day, in speaking with Sam, Gloria learns that he just got back from a fishing trip with Joe. The next time that Gloria speaks to Joe, she exclaims, â€Å"Guess what! We have a mutual friend.† Purists would label this use as incorrect, arguing that the friendship between Joe and Gloria is mutual, but that Sam is â€Å"a friend in common.† One definition of common is â€Å"belonging equally to more than one.† We speak of â€Å"common sense,† â€Å"common beliefs,† â€Å"common interests,† and â€Å"common complaints.† Another meaning of common, perhaps more prevalent in British usage than American, is vulgar. Dickens could have named his book Our Common Friend, but he probably didn’t want the title to be interpreted to mean Our Vulgar Friend. The use of mutual might not have been strictly correct in the context, but its use eliminates misunderstanding. The Chicago Manual of Style includes a caveat against the use of mutual to describe a â€Å"third-party† friend: What is common is shared by two or more people: â€Å"borne by different mothers but having a common father.† What is mutual is reciprocal or directly exchanged by and toward each other: â€Å"mutual obligations.† Strictly, friend in common is better than mutual friend in reference to a third person who is a friend of two others. The OED has this to say about the use of â€Å"mutual friend† to mean â€Å"friend in common†: This use has in the past been censured as incorrect but it is nevertheless frequent. It has probably been used in preference to common on account of the ambiguity of the latter (which in many contexts could also mean ‘ordinary’, ‘mean’, or ‘vulgar’). In my view, objecting to the use of â€Å"mutual friend† in the sense of â€Å"a friend in common† is officious nitpicking. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should KnowAwoken or Awakened?Mankind vs. Humankind

The Trail of Tears Essay Example | Topics and Well Written Essays - 2250 words

The Trail of Tears - Essay Example Many Indians also died while being forced to relocate, a sanitized way to refer to the ethnic cleansing of tribes which were formerly located in the area east of the Mississippi River. The Indian Removal Act of 1830 mandated the relocation of many tribes, predominantly the Cherokee Nation which allowed for a ‘whites only’ America in what constituted the majority of what was the U.S. at that time. The journey out of lands occupied by the Cherokee, comprising thousands of miles and known as the Trail of Tears, is but one example of the injustices suffered by the natives of America brought about by the U.S. government. This distressing episode in American history was not acknowledged by government officials and was not included in school books until somewhat recently. This discussion illuminates this despicable action by the U.S. government, the events leading up to the deadly, forced march, its effects on those driven from their homeland and the overall consequences of eth nic cleansing American style. Ethnic cleansing is an act that is now condemned by the U.S. when perpetrated in other regions of the world but is a morbid reality of American history, perpetrated and endorsed by the American government. It may be hard to imagine the government seizing your home and forcing you, your family, relatives, neighbors and friends to walk halfway across the country in the dead of winter but that is what happened to thousands of native peoples 170 years ago. The American government, established by the people and for the people on the concept of justice for all, subjugated these men, women and children by forcing them off their lands. Those that survived the mass displacement found themselves in unfamiliar territory, a daunting proposition for a people whose survival was entirely dependent on understanding every aspect of familiar territory. Today, the Trail of Tears incident evokes sympathy from the general public but at that time,

How does a society's relationship to the natural environment influence Term Paper

How does a society's relationship to the natural environment influence the cultural beliefs and practices of its people - Term Paper Example 1). Anthropology came from the Greek word arthropos which means human and logos which mean study of. The discipline of anthropology is about the human behavior with the combination of humanistic, scientific, historical, psychological, social and biological views (Jurmain, Kilgore and Trevathan, 2009, p. 6). According to Angrosino (2002), two fields of anthropology currently exist: physical anthropology and cultural anthropology. Human population is studied by physical anthropology through their genes and mechanics of evolution. The fossils and the living creatures are compared to come up with conclusions. On the other hand, cultural anthropology is concerned with the human societies and its impacts in the daily lives of the people. Cultural anthropology has five subdivisions: archaeology, ethnography, ethnology, social anthropology, and linguistics. Archaeology deals with the culture through studies using the remains or materials (artifacts) while ethnography describes the society sy stematically and vividly usually through field work. Ethnology deals with the interpretations of the information from ethnology while social anthropology is concerned with the social structure and groups. ... Various views may help the readers to understand the importance of knowing how the ways of life of people is affected by their surroundings. DISCUSSION Environment greatly affects the culture of people like the concept of racism. The variation within the human race is not caused by biological changes but more of cultural concepts like difference in access to social and economic resources (Goodman, 2006, p. 161). It can be said that the differences is manmade because biological variation is nonconcordance according to Goodman (2006). It is inherited separately or independently. Also in the biological perspective, genes are not the only means where the effect of nature can be seen or measured. Physical body is also checked to prove the differences among races and researchers also tried to prove that racism is a biological effect. Craniometry was done by experts to compare the intelligence of the human ancestors. It was even use in the society to rank criminals and people from different races because the traditional belief of intelligence is affected by the size of the brain (Lansing and de Vet, 2006, p. 4). Many myths have been held by people regarding the concept of racism as biology, but no matter what they do, the commonly-held beliefs are still beliefs and myths, not a reality. First of all, race is not based upon fixed, ideal and unchanging concepts contrary to the popular belief which was favored by the popular culture but not science (Goodman, 2006, p. 163). A good example is the traditional concept of beauty which turns against the black. The fad favors the European-looking people to be beautiful (Mercer, 1990, p. 247). The same can be seen in the chapter of a book written by Richard Rodriguez. According to Rodriguez (1990, p. 277-278), his

Social Networking Gone Bad Essay Example for Free

Social Networking Gone Bad Essay Have you even thought about how different society would be without social networking web sites? Many of the social networking web sites today play a huge role with the way we interact with one another in our everyday lives, which include most relationships. Using a social networking web site has many negative effects on relationship. Building insecurity, advertising personal information, and building social media moods are some of the many ways relationship are negatively impacted. First and foremost, many people are building up insecurities in their relationships due to these social networking web sites. The thought of what another person is doing on these web sites or who they are interacting with are affecting the trust bond between relationships which are causing the insecurities. For example, if a couple have had pervious issues with one person going behind another’s and speaking to their ex or person of opposite sex, then the thought of being easily connected with people through these sites can really build up the insecurity in the other persons mind and make them think that their partner is being unfaithful. Since it is so easy for someone to go on their phones and open the internet and begin speaking to people half way around the world. Not only can this destroy a relationship but it can also be unhealthy, causing anxiety and depression. The web being a public place, may not be the best place to be advertising personal information such as phone number, email address, or even photos. Some spouses and significant other may become bothered by the information streamed onto these sites and could possibly anger the person and potentially ruin a relationship. Have a phone number or email address on the sites can cause a person from the opposite sex or even their ex to try and get in contact with them, and that right there can really cause some major issues in someone’s relationship. It could even lead to someone getting harmed physically out of anger, when people out their relationships and personal life on the internet, nothing is secure nor private. Therefore eople are allowing others to have access in their relationship, by making it easier for people to express their opinion or do malicious things to sabotage it Not only can this destruct a love relationship but inappropriate information can ruin a relationship with someones job or business. In addition, as part of any social network experience, becoming networked and involved with each other is what keeps these sites going. Unfortunately, â€Å"a downside of social media relationships is that we’re potentially subject to emotional contagion effects, as illustrated in research by John Cacioppo, a researcher at the University of Chicago†(Jain, Dr.  R, 2010). In other words people with bad thoughts, ideas, or moods can transmit them to other people without ever having any face to face contact with the person. So basically if you have been following someone on one of these social networks and every time you are logged on, that certain someone is just posting negative comments and ideas, chances are that the very person reading this over and over again will begin to adapt these negative thoughts and ideas and then reflect a negative mood towards other people in their own real life, and the people they love. Which ultimately begin to take a toll on a relationship, because if one person is constantly upset the other is going to look at themselves first and feel like they are not wanted anymore. Even though social networking web sites might seem like the most amazing gift of technology, its adverse impact can ruin your strongest relationship and at the end leave you with countless regrets. Online friends, self-centered attention-seeking, short attention spans, distraction, and loss of privacy are what these social networks web sites engage you in, and not having control of it can have a negative impact on you and on your relationships. So be for you consider signing up for one of these social networks web sites or signing back on to an existing account, ask yourself if you are ready to deal with the negative effects the these sites have to offer. Also keep in mind there may be a possibility of ruining any types of relationships you are currently in or at least have an effect on them.

Marijuana for Medical Use Essay examples -- Papers Weed Cannabis Medic

Marijuana for Medical Use For many years the United States government has prohibited some drugs, such as marijuana, from being sold in the marketplace. Yet, even with prohibition, marijuana use has only decreased minimally. Because of its illegality, only the bad aspects of marijuana use have been made known. However, there are many positive aspects of marijuana legalization, including its application concerning medical cures. As of today, in most of the states, marijuana is classified as an illegal drug. However, due to its proven medicinal purposes, the drug should be made available for sick people to use. Marijuana has been used for multiple purposes prior to the birth of Christ. Marijuana originated in the Middle East. China played an important part in marijuana's history. ?Hoatho, the first Chinese physician, used cannabis for medical purposes as a painkiller and as an anesthetic for surgery? stated Morgan (5). China was not the only country that used marijuana as a medicine. For example, in Thailand it was used to stimulate the appetite of people who were ill. ?It would make them sleep, and counteract diarrhea,? states Thompson (10). Clearly, we can see that the use of marijuana began as a medicine, and with more research we can find better uses of marijuana as for medicinal purposes. Marijuana is very helpful in easing the suffering of the sick but it also creates side effects. The scientific eviden ce published to date indicates that marijuana has a broad range of psychological and biological effects, some of which are harmful to human health. Marijuana has different effects on the nervous system and on behavior. Marijuana impairs motor coordination and affects tracking ability and sensory and perceptual functio... ...work. It is easier to administer and the results are often much faster. It would be a tremendous advantage if patients were allowed to smoke marijuana. Marijuana should not be an illicit drug; it should be legalized for medical purposes only. Bibliography: Berger, Philip A. ?Marijuana.? Microsoft Encarta 98 Encyclopedia. CD-ROM. Microsoft Corporation. 1997. Morgan, John P. and Zimmer, Lynn. Marijuana Myths, Marijuana Facts. Sarasota: Book World Services, Inc. 1997. The Science of Medical Marijuana. 21 May 1999. . Thompson, Stephen P., ed. The War on Drugs: Opposing Viewpoints. San Diego: Greenhaven Press, Inc., 1998. Webster, Maddy. ?Legalizing Pot: What You Can Do.? High Times. Jan 1999: 30. Weed Wars: Facts and Stats. CNNInteractive. 1997. You Dealing with Chemotherapy. National Cancer Institute, Institute of Health. 28 Jan. 1999. .